Want to boost engagement, drive participation, and make sure your map users don’t miss a beat? It all comes down to smart messaging. Whether you're running a passport event, a “Best Of” contest, or a local guide, how and when you message your audience makes a big difference.

With Proxi’s built-in messaging feature, sending nudges, reminders, and updates is easier than ever. But tools are only half the story, using them well is where the magic happens.

Here are our top tips for messaging like a pro:

1. Nail the Timing

When you message people matters just as much as what you say.

Before your event or map launch:

Build hype! Let people know what’s coming.
Share key dates or deadlines.
Highlight exciting perks or sneak peeks.

During the event or campaign:

Send check-in reminders.
Share leaderboard updates or prize info.
Nudge folks who haven’t participated yet.

After it wraps up:

Say thank you!
Announce winners or results.
Invite them to your next map or event.

🧠 Pro tip: Use your Proxi analytics to see when engagement is highest. Then schedule messages accordingly.

2. Set the Right Tone

Tone sets the vibe for your whole event. Is your map fun and playful? Professional and polished? A mix of both?

Examples:

For a fall festival map:
“🍁 Ready to leaf your worries behind? Don’t forget to check in at 3+ booths to snag your prize!”

For a city scavenger hunt:
“You’re halfway there! Visit just 2 more locations to complete your passport and unlock a surprise.”

For a sponsorship reminder:
“This event wouldn’t be possible without our amazing sponsor, Java Bean Café. Swing by their booth for a free sample!”

🧠 Pro tip: Stay on brand. A consistent tone builds trust and makes your messages feel natural, not spammy.

3. Target Your Audience

Not everyone needs the same message. With Proxi, you can target users based on their map activity.

Try sending:

Reminders to people who haven’t started
“Hey there! Looks like you haven’t joined the fun yet, your passport adventure awaits!”

Motivation to those partway through
“So close! Just a few more check-ins and you’ll earn a prize!”

Special thanks to your top participants
“You crushed it! Thanks for being one of our top explorers.”

🧠 Pro tip: Tailored messages = higher open rates and more action. Use map insights to segment your messages and keep it personal.

Bonus: Promote Sponsors Without the Hard Sell

Sponsorships are key to many events and messaging can help you deliver value to partners. Try:

Shout-outs in a reminder email
“Thanks to [Sponsor Name], we’ve got extra goodies for early birds!”

Sponsored location highlights
“Don’t miss [Sponsor]’s booth! Check in for a free [prize]!

End-of-event appreciation
“Big thanks to our sponsors for making this event amazing. Check them out here [link]!”

Final Thoughts

The best messaging doesn’t feel like marketing, it feels like a helpful nudge from a friend. With Proxi’s direct messaging tool, you can stay connected to your map users at just the right time, with just the right message.

Start using Proxi messages to: