What happens when you mix dog lovers, Winston-Salem’s best bars, and a healthy dose of competition? You get one paw-sitively perfect pub crawl, all in support of Forsyth Humane Society.

Enter the Winston-Salem Paw Crawl, a monthly, pet-friendly pub crawl hosted by Forsyth Humane Society and presented by Tito’s Handmade Vodka. This year, the event got a serious upgrade thanks to an interactive Proxi map and gamified Passport Challenge, helping raise awareness, build community, and drive traffic to local businesses, all while putting pets front and center.

Meet the Map

To bring their vision to life, Forsyth Humane Society partnered with Proxi to create a sleek, branded map that transformed the traditional crawl into a community-wide challenge.

Passport Challenge Add-On

Each participating bar became a check-in destination, turning an ordinary night out into a playful mission. Custom codes at each bar’s register invited visitors to check in on the map and earn points along the way.
It wasn’t just about drinks, it was about discovery, friendly competition, and celebrating local spots with your furry best friend by your side.

Sponsor Integration

Enter Tito’s Handmade Vodka—the paw-fect partner. Known for their dog-friendly values, Tito’s helped amplify the mission behind the map: supporting Forsyth Humane Society. Their backing brought credibility, boosted visibility, and made it possible to reward participants with fun perks and prizes.

Custom Branding

The entire experience reflected the Forsyth Humane Society’s identity, from custom icons and colors to branded fonts and logos. The map felt polished and purposeful, a functional tool with personality that perfectly showcased the organization’s mission to make a difference, one paw print at a time.

How It Worked: Easy to Join, Fun to Play

Signing up was simple. Participants registered via the map using their email and a username—no apps or downloads required. From there, they could:

Track their check-ins
Monitor their leaderboard standing
Use the map to find participating bars
Earn points during and outside of official crawl nights

Bonus points kept the excitement going all season long, and players were encouraged to visit again and again, supporting local businesses and Forsyth Humane Society’s work with every stop.

Why It Worked (and Why It’s Worth Repeating)

This wasn’t just a pub crawl, it was a mission-driven, map-powered experience built with smart tools, strong community support, and a whole lot of heart. Forsyth Humane Society didn’t just host an event; they created a movement that was fun, frictionless, and deeply aligned with their values.

Here’s why their approach stood out and why it’s a model worth replicating:

Engaging & Gamified

The map-based check-in system turned bar hopping into an interactive adventure. With a live leaderboard and monthly bonus opportunities, casual participants turned into repeat players eager to climb the ranks. This game-like structure kept people engaged over time, not just for a single night.

Friction-Free Participation

No apps. No downloads. No tech headaches. Players joined with a quick scan or link tap, making it easy for anyone—whether tech-savvy or not—to hop in and play along. The mobile-friendly map ensured the experience was smooth and accessible from the first stop to the last.

Insights That Make a Difference

Proxi’s built-in dashboard gave organizers powerful, real-time insights: total check-ins, most-visited locations, user behavior trends, and more. This data helped the Forsyth Humane Society make informed decisions, optimize monthly events, and demonstrate impact to sponsors and supporters.

Ready to Map Your Own Crawl?

Whether you're hosting a pup crawl, taco trail, holiday shopping passport, or anything in between, Proxi makes it easy to map, gamify, and grow community engagement.