Is there anything better than ice cream in the summertime? (Spoiler: nope.) And when you mix cold treats with a fun, interactive event, you’ve got a sweet community hit on your hands. That’s where an Ice Cream Crawl Passport comes in and with Proxi, it’s easier than ever to plan, launch, and promote a mouthwatering map that gets people exploring and tasting their way through town.

Whether you're a local tourism group, downtown district, or just someone who loves sprinkles and supporting small businesses, here’s how to bring your Ice Cream Crawl to life using Proxi.

What’s an Ice Cream Crawl Passport?

Think pub crawl… but way more family-friendly (and lactose-forward). An ice cream crawl passport is a digital map that guides participants to local scoop shops. As people visit each location, they can check in, collect digital stamps, and earn prizes!

It’s a fun way to:

• Boost foot traffic to small businesses
• Promote neighborhood exploration
• Get folks off the couch and into the sunshine
• Create user generated content and Instagrammable moments across your community

And the best part? It all runs through one interactive map powered by Proxi.

Why Proxi is the Perfect Tool for the Job

Here’s how Proxi makes your Ice Cream Crawl event a breeze to plan and a blast to experience:

No Code. No Hassle.
Build your digital passport event without any tech skills required. Just drop in your ice cream stops, customize your details, and publish, it really is that simple. Want to make changes on the fly? Updates go live instantly.

Gamified, Goal-Driven Fun
Participants check in at each stop to earn points, unlock rewards, and work toward prizes like “Visit 5 shops to earn a free cone” or “Complete the crawl for a chance to win free ice cream for a year.”

Built-In Sponsorship Opportunities
Want to monetize the fun? Offer local businesses and partners the chance to sponsor map points, create branded challenges, or have their logos featured across the map. It’s a win-win: more exposure for them, more funding for you.

A Fully Branded Experience
Make your map look and feel like your event. Add your logo, showcase sponsor branding, and customize your colors to match your vibe—think mint chip, cotton candy, or classic summer pastels.

Mobile-Ready & Super Shareable
Your map works seamlessly on any device, no downloads or apps needed. Share it via QR code, email, social media, or embed it right on your website. Easy for you and your participants.

Real-Time Data & Insights
Keep tabs on how your crawl is going with Proxi’s built-in analytics. Track visits, see which stops are most popular, and measure engagement—perfect for reporting back to sponsors or planning your next event.

How to Build Your Ice Cream Crawl on Proxi

Let’s break it down like a sundae bar:

🥄 Step 1: Pick Your Stops
Start by inviting local scoop shops, gelaterias, and dessert trucks to join the fun. Aim for variety—classic cones, artisan gelato, plant-based treats, rolled ice cream, and more. Bonus points if they create a limited-edition flavor just for the crawl!

📍 Step 2: Add Your Spots to the Map
Log into Proxi and start a new Passport Event map. Add each location as a point with key details:

• Shop name
• Address
• Hours of operation
• Mouthwatering photos
• Website or social links
• Optional filters/tags (ex: dairy-free, kid-friendly, neighborhood fave)

🛠️ Step 3: Set Your Passport Settings
Customize how your crawl works by setting the passport rules:

• Name of the challenge
• Dates it's active
• Registration info or participant instructions
• Check-in requirements
• Bonus point activities (like “Snap a photo with your cone!”)

🎨 Step 4: Curate the Look & Feel
Make your map match the vibe of your event. In just a few clicks, you can:

• Add your logo and sponsor logos
• Choose fonts and colors
• Customize your map style with playful pastels or summer brights

📣 Step 5: Launch & Promote
Time to get the word out! Share your map using:

• QR codes on posters or menus
• Social media graphics
• Email newsletters
• Website banners
• Encourage participating shops to promote the crawl, too—it’s good for everyone!

🎁 Step 6: Reward the Explorers
Track participation and engagement directly in Proxi. Then celebrate your finishers with rewards like:

• Coupons or discounts
• Branded swag (tote bags, stickers, pint holders!)
• Entries into a grand prize raffle (hello, free ice cream for a year)

Tips for a Sweet Success

• Theme it up: Make it retro, rainbow, or 90s-themed for extra photo ops
• Partner up: Team with a local radio station or influencer for buzz
• Make it limited: A 1-weekend or month-long event builds urgency
• Get feedback: Use Proxi’s data and participant feedback to improve next year’s crawl

What Success Looks Like

Proxi-powered passport crawls have driven thousands of visits to local businesses and brought communities together in creative ways. Your ice cream crawl can do the same. With the right map, the right message, and a few dozen scoops, you’ll turn summer into a celebration—and put your town on the must-lick list.

Ready to map your way to a brain freeze?

Start your Ice Cream Crawl Passport with Proxi today!