Build a downtown list from QR scans, passport check-ins, and signup forms, then reach every person on it in one send. Event reminders, new business spotlights, same-day offers. No second subscription.
Post about Saturday and maybe a tenth of your followers see it. Text about Saturday and everyone who opted in reads it, usually within minutes. Feature a new business, push a same-day offer, fill an event that needs bodies. Then put the number in your board report: 300 texts sent, 100 people through the door. Try getting that out of a boosted post.
[ PLACEHOLDER: caption naming a real customer, e.g. Blue Springs messaged every check-in participant in one send. ]
One place to grow the list, one place to use it.
Send a mass text to everyone who opted in. Event reminders, road closures, weather calls, last-minute changes. The messages people actually open.
Four email styles, your logo and brand color already loaded, personalization tokens, and a full preview before you send. From the same place your map and directory live.
Every passport check-in, QR scan, and gated map view adds a contact. Your list grows every time someone engages with your district.
Message only the people who checked in at one event or signed up through one form. Residents and business owners want different things.
Reach participants mid-event. Send a clue, announce a winner, move a stage, tell everyone where parking just opened up.
If a scheduled send goes past your plan and your credits, it goes anyway. We absorb it. Nothing you set up in advance fails silently on a Saturday morning.
Templates, your branding, personalization, and a preview before anything goes out.
Four styles: Announcement, Letter, Promo, Notification
Start from a template or save your own
Your logo and brand color, loaded by default
A cover photo per campaign
Your own reply-to address, so replies reach a human
Preview, save as a draft, or send
Smart links that fill in each person's own
The link sends as a second text, right after
Internal names, so your team knows what went out
Templates you can save and reuse
Plain text, or MMS when the photo is the point
Same personalization: first name, full name, submission
Three steps. No code, no long onboarding.
1
A map, a passport challenge, a QR code in a shop window, or a signup form. Forms take about five minutes: pick an email list or a text list, write your headline and button, then share it as a link, a QR code, an embed, or a pop-up.
2
Every registration, check-in, and scan adds a contact, tagged with whatever they engaged with.
3
Reach everyone at once, or just the segment that cares. Schedule it for a future date or send it right now, whichever the morning calls for.
Five groups, five different reasons.
Event week is the whole ballgame. You spent months planning Saturday's festival, and a Thursday text to two thousand residents does more than a month of social posts. Build the list at this year's event, use it at next year's.
Your members ask what they get for their dues. Being findable is part of the answer and being reachable is the rest. Send meeting notices to businesses and event news to residents without mixing the two lists.
Day-of logistics are texts, not emails. Parking opened, stage moved, rain delay, last call for the passport prize. Message everyone who registered without collecting a single phone number by hand.
Visitors who used your map are the warmest list you will ever have. They already came once. A seasonal email is what brings them back.
Your audience already trusts your recommendations. A map turns that trust into something people can actually use on the ground, and everyone who saves it joins a list you own. No algorithm deciding who sees your next post, no platform you are renting. Creators use Proxi for city guides, seasonal roundups, and reader-sourced picks, then email the people who saved them.
[ PLACEHOLDER: bind this grid to the Built with Proxi collection, filtered to messaging-heavy programs. ]
[ CMS: Organization and framing question ]
[ CMS: Organization and framing question ]
[ CMS: Organization and framing question ]
Messaging works because everything else feeds it. Signup forms capture contacts on your website. Permanent QR codes capture them on the sidewalk. Passport challenges capture them inside the businesses you are trying to help. Every program you run makes the list bigger.
The questions Main Street directors actually ask us.
Yes. You can send a mass text to your entire list or to a segment of it from inside Proxi. Main Street organizations use it most for event reminders, road closures, and weather calls. You do not need a separate texting service or a second subscription.
You collect it from people already engaging with you. Every passport check-in, QR code scan, sign-up form, and gated map view can add a contact. That means the list grows every time you run a program instead of sitting still between events. Bought lists underperform anyway, because people ignore texts from numbers they do not recognize.
Proxi Pro includes 1,000 emails and 100 SMS per month. Proxi Premium includes 10,000 emails and 1,000 SMS. If you go over, extra emails are $10 per 5,000 sends and extra SMS is $15 per 500 sends.
Yes. Contacts are tagged by how they joined your list, so you can message only the people who checked in at a specific passport challenge, registered for one event, or signed up through a particular form. Residents and business owners want different messages, and segmenting keeps you from sending everyone everything.
For most Main Street communication, no. Proxi has a real email builder: four styles, saved templates, your logo and brand color loaded by default, a cover photo per campaign, personalization tokens, your own reply-to address, and a preview before you send. If you run complex multi-step automation, some organizations keep a dedicated tool and use Proxi to build and segment the list that feeds it.
Both of them. Email and SMS are included in Proxi Pro and Proxi Premium at different limits. Pro includes 1,000 emails and 100 SMS a month, Premium includes 10,000 emails and 1,000 SMS. Both plans use the same overage rates, so the only difference is how much is bundled in.
Yes, and keeping them separate is the point. Your businesses need deadlines, meeting notices, and vacancy updates. Your visitors need events, new shops, and parking. Proxi holds both audiences in the same place your directory and map already live, without the two lists bleeding into each other.
[ PLACEHOLDER: one real customer quote about reaching their list. ]
[ Name, Title, Organization ]
Your next event is the best list-building opportunity you have. Set it up before then.
